Designed and introduced the “Approvals” feature for Zoho Social, reducing publishing errors by 40% and achieving high adoption within the first month, by implementing a structured review workflow that improved content governance and team visibility before posts went live.

Led the redesign of the mobile channel configuration experience, increasing app usage by 20%, boosting retention by 35%, and reducing onboarding drop-offs by 50%, by introducing a seamless in-app sign-in and sign-up flow that simplified channel connection and removed friction from onboarding.

Writer app for creative writers - I identified a problem faced by writers and developed a solution that has the potential to impact 2.6 million users.