Portfolio logo
menu
Banner

Background

Writeup
An AI powered app for Creative writers to write stories, poem, and script writings, and even collaborate with their fellow writers, and many more. focusing on mobile first approach.

My Role

Solo Designer, designing the mobile and web app end-to-end.

Tools Used

Figma, mural, Axure, Protopie

Timeline

4 weeks
Problem
2.6 million Creative writers in the world, but no tool built just for them.

Study shows there were approximately, 49,000 writers in the USA [1] and 84,000 writers in the Uk. [2] but were no proper tool to serve them with the required features to achieve their goal.

Design question

How might we create a tool that help Creative writers to collaborate and write stories, poems and script writings?

Solution
Introducing writeup

An AI-powered app for writers to craft stories, poems, and scripts, collaborate with others, and so much more—all designed with a mobile-first approach.

Writer app
Writer mobile Writer mobile Writer mobile
Competitor analysis
I did competitor analysis to understand why the existing tools failed to serve the purpose of creative writers.

After analyzing 3 popular writing apps, I discovered a surprising gap, none truly fostered a sense of community or offered features tailored specifically for creative writers.

Competitor Scrivener
Competitor Evernote
Competitor Microsoft Word
User Interview
To validate my hypothesis, I interviewed 8 users and gathered feedback.

I included 8 sections of questions in my interview guide including questions about, General background, writing process, How do they collaborate and get feedback, Their challenges and pain-points, Their feature preference.

Slide 1
Slide 2
Slide 3
Slide 4
Pause
Thumbnail 1 Thumbnail 2 Thumbnail 3 Thumbnail 4
Turning insights into opportunities

From the user interview I used an affinity diagram to generate insights which I turned into design opportunities.

Limitations with Existing Writing Tools
Writers need a neat and flexible way to organize their stories, like keeping track of characters and plot ideas, so it fits how they like to write.
Lack of motivation
Users need a flexible goal-setting feature, such as daily or weekly word counts, milestone tracking, and reminders to encourage productivity.
Experience and Writing Diversity
Writers need customizable tools that adapt to different types of writing, whether for fun or professional purposes, to support their unique creative processes.
Need for Feedback and Collaborative Opportunities
Writers need a space for feedback and collaboration, with easy-to-access options for sharing work and receiving constructive insights from other writers.
Who are the users?
From my Interview, I developed 2 archetypes of people which is professional and amateur writer.
Slide 1
Slide 2
Pause
Thumbnail 1 Thumbnail 2
Journey mapping
To capture the writing process from ideation to finalization I created a journey map. This allows me to pinpoint friction points in the workflow and align features accordingly.
Journey map
STORYBOARDING
I created storyboard to visualize different user scenarios and ensure my app fit naturally into a writer’s daily workflow.
story board story board story board story board story board story board
Wireframes
Here are some of the early concepts I explored.
Wireframe work
User Testing
I tested the designs with users and improved the screens that didn’t work.
User testing User testing

Earlier in screen “A,” 5 out of 8 users ignored the prompts and moved to other sections of the explore page, which impacted the click-through rate of the prompt features. One user’s feedback was, “I thought it was some kind of advertisement until you called it out as prompts.” Based on this feedback, I redesigned the page by removing the card-like structure to facilitate lengthier prompts and added more emphasis to the prompts themselves. I also used a lighter background to draw more attention to the prompts.

Result 90% Increased click-through rate.
Mobile
Web
Introducing writeup

The ultimate one-stop solution designed to empower creative writers with tools, inspiration, and a vibrant community to bring their ideas to life.

mobileview
webview
Introducing writeup

The ultimate one-stop solution designed to empower creative writers with tools, inspiration, and a vibrant community to bring their ideas to life.

Mobile
Web
Helping writers with prompts to overcome their creative block.

Suggesting users new prompts daily to motivate them to write consistently. At the same time, we showcase other users’ work on the given prompt to create a sense of competition and inspiration among users.

mobileview
webview
Helping writers with prompts to overcome their creative block.

Suggesting users new prompts daily to motivate them to write consistently. At the same time, we showcase other users’ work on the given prompt to create a sense of competition and inspiration among users.

Mobile
Web
Collaborate like never before with the help of AI.

Users can create communities and invite your friends and family to write and chat together. They can also call upon the built-in WriteUp AI whenever they need assistance.

mobileview
webview
Collaborate like never before with the help of AI.

Users can create communities and invite your friends and family to write and chat together. They can also call upon the built-in WriteUp AI whenever they need assistance.

Mobile
Web
Write drafts, create characters, do research, and add the files you need.

Users can seamlessly draft stories, build compelling characters, conduct research, and organize their work by attaching relevant files, all in one place.

mobileview
webview
Write drafts, create characters, do research, and add the files you need.

Users can seamlessly draft stories, build compelling characters, conduct research, and organize their work by attaching relevant files, all in one place.

Mobile
Web
Tools catering to specific use cases: Add story characters into the writing interface for quick reference.

Enhance your writing experience with tools designed for specific needs. Easily add and reference story characters directly within the interface to streamline your creative process.

mobileview
webview
Tools catering to specific use cases: Add story characters into the writing interface for quick reference.

Enhance your writing experience with tools designed for specific needs. Easily add and reference story characters directly within the interface to streamline your creative process.

Mobile
Web
Invite people to work together.

Collaborate effortlessly by inviting friends, family, or colleagues to join your writing project. Share ideas, edit drafts, and create together in real-time.

mobileview
webview
Invite people to work together.

Collaborate effortlessly by inviting friends, family, or colleagues to join your writing project. Share ideas, edit drafts, and create together in real-time.

Mobile
Web
Read others’ writings, get inspired, and stay engaged.

Explore a vibrant community of writers, discover diverse stories, and draw inspiration. Engage with others by sharing feedback and connecting over shared creativity.

mobileview
webview
Read others’ writings, get inspired, and stay engaged.

Explore a vibrant community of writers, discover diverse stories, and draw inspiration. Engage with others by sharing feedback and connecting over shared creativity.

Mobile
Web
Daily Top 10: Short and crisp content to keep you engaged.

Stay inspired with a curated selection of the top 10 short and impactful pieces each day. Discover fresh ideas, explore new perspectives, and fuel your creativity.

mobileview
webview
Daily Top 10: Short and crisp content to keep you engaged.

Stay inspired with a curated selection of the top 10 short and impactful pieces each day. Discover fresh ideas, explore new perspectives, and fuel your creativity.

Reflections
Understanding design as a process
Challenges

Not having enough time for user research. This project only spanned one and half months so it was hard to find our target demographic to interview and have them participate in the usability tests,

Success

This project was the first time I went through an in-depth design process. I was exposed to various user-centered design methods that I can add to my toolbox as a designer.

Impact
Ranked No 1 in class for innovation and visual design.
Prototype testing showed 90% of users could complete core tasks without guidance.
Like what you see? Let’s create something amazing together! Get in touch 👇
Resume Email Linkedin
Designed by me and Developed by Gayathri Ramesh © 2024