Background
My Role
Designing the Mobile and web app end-to-end.Tools Used
Figma, mural, Axure, ProtopieTimeline
4 weeksStudy shows there were approximately, 49,000 writers in the USA [1] and 84,000 writers in the Uk. [2] but were no proper tool to serve them with the required tools to achieve their goal some tools lacks in feature and some tools lacks in user experience and collaboration is the primary concern that lacks in every app available in the market.
How might we help writers to collaborate and write stories, poems and script writings?
An AI-powered app for writers to craft stories, poems, and scripts, collaborate with others, and so much more—all designed with a mobile-first approach.
I analyzed 3 popular writing apps and discovered a surprising gap, none truly fostered a sense of community or offered features tailored specifically for writers. This sparked the idea for my solution.
Microsoft Word
Google Docs
Scrivener
Engaged with users in their natural writing environments to uncover pain points, needs, and opportunities for enhancing their creative process.
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From the user interview I used an affinity diagram to generate insights which I turned into design opportunities.
Exploring the routines, challenges, and motivations of writers to better understand their creative processes and design solutions that meet their needs.
Our user journey map allowed us to examine the users' interactions during writing in greater detail. We chose to create a journey map for Jane Thomson. I explored five writing phases to determine users' behaviors and emotions:
By creating a storyboard, I identified specific writing scenarios for writers. The visual narrative helped me empathize with our users and communicated the context in which our tool might be used.
Earlier in screen “A,” 5 out of 8 users ignored the prompts and moved to other sections of the explore page, which impacted the click-through rate of the prompt features. One user’s feedback was, “I thought it was some kind of advertisement until you called it out as prompts.” Based on this feedback, I redesigned the page by removing the card-like structure to facilitate lengthier prompts and added more emphasis to the prompts themselves. I also used a lighter background to draw more attention to the prompts.
The ultimate one-stop solution designed to empower creative writers with tools, inspiration, and a vibrant community to bring their ideas to life.
The ultimate one-stop solution designed to empower creative writers with tools, inspiration, and a vibrant community to bring their ideas to life.
Suggesting users new prompts daily to motivate them to write consistently. At the same time, we showcase other users’ work on the given prompt to create a sense of competition and inspiration among users.
Suggesting users new prompts daily to motivate them to write consistently. At the same time, we showcase other users’ work on the given prompt to create a sense of competition and inspiration among users.
Users can create communities and invite their friends and family to write and chat together. They can also call upon the built-in WriteUp AI whenever they need assistance.
Users can create communities and invite their friends and family to write and chat together. They can also call upon the built-in WriteUp AI whenever they need assistance.
Users can seamlessly draft stories, build compelling characters, conduct research, and organize their work by attaching relevant files, all in one place.
Users can seamlessly draft stories, build compelling characters, conduct research, and organize their work by attaching relevant files, all in one place.
Enhance your writing experience with tools designed for specific needs. Easily add and reference story characters directly within the interface to streamline your creative process.
Enhance your writing experience with tools designed for specific needs. Easily add and reference story characters directly within the interface to streamline your creative process.
Collaborate effortlessly by inviting friends, family, or colleagues to join your writing project. Share ideas, edit drafts, and create together in real-time.
Collaborate effortlessly by inviting friends, family, or colleagues to join your writing project. Share ideas, edit drafts, and create together in real-time.
Explore a vibrant community of writers, discover diverse stories, and draw inspiration. Engage with others by sharing feedback and connecting over shared creativity.
Explore a vibrant community of writers, discover diverse stories, and draw inspiration. Engage with others by sharing feedback and connecting over shared creativity.
Stay inspired with a curated selection of the top 10 short and impactful pieces each day. Discover fresh ideas, explore new perspectives, and fuel your creativity.
Stay inspired with a curated selection of the top 10 short and impactful pieces each day. Discover fresh ideas, explore new perspectives, and fuel your creativity.
Not having enough time for user research. This project only spanned one and half months so it was hard to find our target demographic to interview and have them participate in the usability tests,
This project was the first time I went through an in-depth design process. I was exposed to various user-centered design methods that I can add to my toolbox as a designer.
Below numbers are just projections, not backed by data.
70% of users could feel more motivated by receiving feedback through the community feature, fostering a supportive ecosystem.
60% might save 20-30% of their time by using WriteUp’s integrated outlining, drafting, and editing features instead of switching between tools.
A theoretical 15% increase in user retention compared to general-purpose writing tools like Google Docs and Microsoft Word.
