Background
Publishing errors reduced by 40%
My Role
Designing the Mobile and web app end-to-end.Tools Used
Solo designer, 2 Product Manager,Timeline
August 2022 - May 2023How might we solve the problem of content mismatch between the same brand without not much interrupting the existing flow.
The newly introduced Approvals tab allows Admin to view posts sent for approval. Here, they can easily review and either approve or request changes, ensuring content aligns with brand standards.
Admin have the highest level of access and control across the brands. Whereas brand members are responsible for managing specific brand related activities.
Role of these users inside Zoho Social.
Brand members struggled to manage content effectively due to the lack of an approval process, leading to inconsistent post quality and messaging, risking the brand’s image.
Collaboration among brand members was difficult because there was no central system to review content. This caused delays in creating content, miscommunication, and sometimes content being published without the needed approvals or edits.
Brand members often draft posts well in advance, but the absence of clear deadline tracking causes portal admins to miss review timelines. This leads to delayed approvals, missed publish dates, and disruptions in the content schedule, affecting the brand’s consistency.
Previously, all team members could create and publish content independently.
Brand Members are now required to send their posts to the Admin for approval, and their publishing access has been revoked.
When a brand member submits a post for approval, its status is set to ‘Yet to Review.’ Once a team admin picks up the post for review, the status changes to ‘Under Review.’ The admin can then either approve or reject the post.
The admin can review the post and its details. Once verified, they can either approve or reject the post.
If an admin feels a post needs minor adjustments to make it more impactful, they can access the post activity, share feedback with the author, and update the post status to ‘Under Review.’ This encourages collaboration and ensures alignment before finalizing the post.
If the content meets your standards, you can approve and publish the post, scheduling it to go live at the most optimal time.
When rejecting a post, it’s essential to provide feedback, ensuring a more collaborative and transparent process among team members.
Even Admin may sometimes require feedback on posts. In such cases, they can send posts for approval, fostering team collaboration and ensuring the content meets all necessary standards.
A dedicated tab for approval notifications to distinguish them from other social media notifications, reducing confusion.
Admin can search the brand member from the list and add them as approver.
A simple onboarding for approvals feature.
Since its launch in July 2023, the Approvals feature has drastically
Reduced publishing errors by 40%and improved overall team collaboration, allowing brands to manage their social media presence with more confidence and control.
The Approvals feature also saw high adoption rates, with
Over 80% of users engaging with itwithin the first month of its release. This demonstrated not only its ease of use but also its immediate relevance to user needs, significantly improving user satisfaction and workflow efficiency.
Continuous Improvement is Essential: The success of the Approvals feature showed how important it is to keep refining a product. Iterating based on user feedback ensured that the feature not only worked but fit naturally into their existing workflows.
Listening to Users Matters: Engaging with users throughout the design process helped us understand their daily challenges. By incorporating their feedback, we built a feature that truly solved their pain points and made collaboration easier.
